One of the leading methods of digital marketing is email marketing. Many companies utilize this excellent medium of generating leads and keeping them in touch with email marketing techniques. Creating engaging email content and sending them on a regular basis for sending specific information related to business, offers, new events, etc maintains customer loyalty. This is why email marketing and support service is mandatory for businesses these days.
Customers rely on a business’s support. Prompt and reliable customer support via email is also required to keep the trust level of the customers up. For this, a business needs an efficient email support service to answer the different questions, queries, and to resolve the issues face. When the business grows and so will the customer base, a proficient email support service for digital marketing and customer support will become absolutely mandatory.
Two types of email support
In this aspect, there are two different dimensions that need to be covered in the email support system. It can be the support system where an email support service is hired by a company to create a suitable and secure email platform for the employees to interact without losing information. The second dimension is to create a unique marketing channel where customers and leads will receive promotional emails, informational emails, etc.
To cover both aspects, you will have to hire an email support service for customer support and internal technical communication management. Most businesses outsource the requirement to an agency that provides remarkable support and the right email technical plans. In fact, owning an email service will also offer a professional outlook to your business. Receiving and replying to emails with the free services might not sound professional to the customers these days. Owning a domain and creating email support IDs are mandatory. Here is why investing and outsourcing in email support services is extremely beneficial for all kinds of businesses and industries.
1. Better customer support means higher satisfaction
An email support service is something that customers need to contact a business regarding queries and issues involving products/services. Every website mentions a customer support email ID in the website contact section. One of the biggest mistakes businesses commit is not answering the emails received from leads and customers. Valuable leads and business can be missed when these emails remain unanswered.
This is where an email support service can be valuable for a business. Answering queries properly and coordinating with internal management team can lead to excellent business leads. It will also increase the satisfaction level of the existing customers and delivers more buying decisions in the long run. Prompt email replies can be very satisfying and trustworthy. It has the potential to generate customer loyalty you need for your business.
2. Higher returns
A survey done on the retailers suggests that email support outsourcing can lead to the proper management of this communication channel. It enables you to create customized email content to send to the customers, business partners, leads, stakeholders, etc. A well-designed email with a prominent message makes better interaction with the receiver. This email will get as many as three times more responses from an unformatted mail as per the survey.
Customers, on the other hand, like to get pampered. They prefer the limelight focused by the companies. Personalized emails wishing the customers on a special day also increases brand loyalty. In fact, customers discovering new offers, coupons, deals, events, news, etc via email consider themselves as a part of the huge family of a brand. This, in return, comes as business deals.
3. Retaining old customers
Most of the time, old contacts and leads get lost in search for the new ones. In another survey, it has been found that retaining old customers is much easier than gaining the trust of the new ones. In fact, it is also easier to encourage old customers to come back and make a buying decision. New leads take time to convert to loyal customers. This is where email marketing and email support service can work like a charm.
Rejuvenating old leads, old customers, and maintaining a base can be easily done by creating an email channel. An email support service meeting inquiries and resolving issues will also escalate the trust level. Leads that leave their personal information in the website portal for further communication should be kept in touch with such measures. This enables a business revive old connections.
4. Nurture brand image and reputation
Answering emails from leads, customers, stakeholders, etc needs precision and expertise. Outsourcing this requirement to an email support service will help in managing all the incoming emails with proper answers. Auto-generated email content needs to be designed so that all the leads can understand the team will get back to them eventually.
If you see this in a different way, an email answering service will keep all the leads well-informed and in touch with the latest development. All issues will be resolved in record time. Preparing exclusive email templates ad content will also become a lot easier and better.
Considering all these benefits, you can easily understand how the brand image of your business will be built and strengthened. Your reputation will increase based on the enhanced reliability of prompt email answering and other information emails. Make sure that you hire an email answering and support service with the proper expertise. The service should not spam the email boxes of the customers and leads unnecessarily. This will drive the customers to mark your business email ID as a spammer and will affect your online reputation. An email campaign has to be well-balanced and well-formatted. Moreover, 86% of customers and professionals prefer communicating via emails to keep a record.
5. Tracking backlogs and data
Backlogs regarding any issue raised by a customer can be easily tracked using email conversations. This is why a tracking ID is generated based on the issue raised by a customer. Proper email support and management service can lead to easier tracking of such unresolved issues. In fact, it can also provide insights into the customer’s profile and do further investigation based on the issues.
This tracking method can solve unresolved issues, make customers satisfied and generate more loyalty from them. Email is the first medium used to raise an issue in a convenient way and the customers wait for the replies. Gain trust by following the email chain and tracking the progress.
6. Cost-efficient marketing
As mentioned earlier, email marketing is an excellent tool for digital marketing. It takes a small investment in developing an email marketing platform by outsourcing the requirement to an agency. When a digital marketing service is hired, email marketing comes under the package. Targeting a particular audience, generating leads, making contact with promotional emails, and encouraging them to click and visit the landing page becomes a lot easier in terms of investment. Retail businesses can create a brilliant space in the digital world with email marketing. This is one of the cheapest ways to begin your digital marketing plans.
7. Building relationships
Apart from resolving queries and issues, this email support service can also be used to develop a strong relationship with the customers. Customers will use an online platform to make buying decisions. It means they will have to input personal information such as birthdays, anniversaries, etc. Using this information, you can create an auto-generated email to wish them on birthdays, anniversaries, etc. This is a unique way of creating a warm relationship by making the special days happier and more joyful for the customers. It also creates a channel where you can occasionally poke the customers with such congratulatory emails.
8. Providing safety
Customers will also seek a safe and secure channel to send emails. They also need confirmation that their email IDs will not be used or shared in different portals. For this, companies hire an email support service to ensure these safety protocols and to meet the industry standards.
Automated emails sometimes are considered spam. Hence, creating proper email content becomes mandatory. The receiver will consider it important or will discard it without marking it as spam. A safer channel for sending emails is more trusted by customers.
9. Email metric system
By outsourcing the email assistance and support service, you can also add a metric platform to measure the efficiency of email campaigns. Proper data related to this digital marketing campaign will lead to the generation of accurate information. This helps businesses to frame better strategies by developing better email campaigns. The use of the latest email software and metric tools will allow you to generate regular reports to monitor progress.
These 9 reasons prove how important an email support service can be for a business. These days, a digital marketing platform needs an email management service. An expert service provider will understand your business model, genre, and create unique email marketing and support channels to communicate with the leads, customers, and business partners. This is why you should not ignore this service at all.
Author Bio: Jafar Sadhik
Jafar is a passionate digital marketer possessing in-depth knowledge in the fields like SaaS tools, CX, churn statistics, and others. He loves to read books during leisure time and is a great admirer of Agatha Christie’s works. Connect with him on Twitter or LinkedIn.